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110624-Willetts Added

Administration Tom Riordan

UNCW Adds Willetts To NIL & Revenue Generation Staff

WILMINGTON, N.C. – UNCW Director of Athletics Michael Oblinger has announced the addition of Jessica Willetts to the department in the role of Assistant Director of NIL and Revenue Generation.

"I'm thrilled to have Jessica on board, she will be a great addition to our team," said Oblinger. "As the landscape of college athletics is ever-changing, this role will help us remain competitive and enhance the student-athlete experience."

Willetts has previous experience with the Athletics Department having served as a manager with the women's basketball program and with the Student Seahawk Club, where she assisted in the planning of events as well as recruitment.

After graduating from NC State, Willetts moved into the private business sector assisting in the launch of a private jet charter company and most recently was the managing director at Baddour Ventures, a real estate investment startup in Raleigh, N.C. While with these companies, she helped create revenue streams, established company-wide policies, and implemented revenue-generating opportunities through multiple innovative strategies.

"I am so excited to join the Seahawk family!" said Willetts. "Being a native of Wilmington, my family has so much history here at UNCW and it's an honor to join this department and be a part of the Seahawk team. I look forward to making a difference!"
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